We added our site to Google Webmaster tools yesterday. It was easy, right? Today we will add our site to Bing Webmaster tools.
The process is nearly identical, but get used to it, because tomorrow we will add our site to Yahoo Webmaster tools. We’ll truly be a webmaster before we are done!
The first thing is to login at Bing Webmaster Tools.
If you don’t already have a Windows Live ID, you are going to have to create one.
Create a Windows Live ID
The good thing is that you don’t need to create another email to do this. Of course, if you already have an account with Hotmail.com, Live.com, Windows Messenger, or Xbox, then you already have a Windows Live account, and you can sign in with that email account.
If, however, you are like me and have none of those other accounts, just use your regular normal email address as your Windows Live ID.
Once you enter the required information, it will send you a verification email. This is all pretty standard. Once you have done that, you can then return to the Bing Webmaster Tools site and log in.
Log In to Bing Webmaster Tools
When you do, you will be greeted with this screen:
Click on the blue button which says, “Add Site” to add your site.
Add Site to Bing Webmaster Tools
Seems pretty straight forward…
When you click “Submit” you will be asked to add a meta tag to your website so that Bing can verify that you are the owner.
There are three ways of doing this: an easy way, an easier way, and the easiest way.
Upload a File to Your Web Root
The easy way is to upload the BingSiteAuth.xml file to the root file of your website. Just follow the four steps it provides, and upload the file using an FTP program like FileZilla.
I prefer to not use an FTP program if I can help it, so let’s go on to the easier method.
Add meta tag to Header.php
The easier method is to edit your header.php file, and inset the meta tag right before the closing head tag.
Again, this is not the option I use, but if you want to see where it goes, here is how it would look:
If you used this method with the Google Webmaster tools, you will also see your Google meta tag in there. You don’t see a Google meta tag on mine, because I use the Easiest method.
Insert Meta Tag Using WordPress SEO
I insert the code using the WordPress SEO plugin, which allows you to quickly and simply insert the code from the Plugin menu.
Remember, when using this method, don’t insert the entire meta tag, just the letters and number that are inside the quotes.
Save your settings, and now return to Bing Webmaster tools to verify the site.
Verify the Site on Bing Webmaster Tools
If you have problems verifying the website, it might be because Bing is accessing a cached version of the page from our WP Super Cache plugin. If Bing says it cannot find the file, then go into your WP Super Cache plugin, and delete the cache from the “Easy” tab, then try to verify with Bing again. Don’t worry, WP Super Cache will re-cache your posts and pages.
Once the site is verified, you will get this screen:
Similar to Google Webmaster tools, there is not a whole lot to do in here right now. We cannot even submit a sitemap here like we could in Google Webmaster tools. So just trust Bing to start doing its thing, and you can move on to bigger and better things.
See you tomorrow when we look at Yahoo Site Explorer.